About Activate Uganda


Who we are


Activate Uganda is a premier sport events and adventure management company, specializing in running, mountain biking, swimming, multi-sports events and sports tourism groups.

What we do


By introducing challenging and fun sport events to Uganda we want to promote and encourage wider participation in sports and help activate Ugandans, young and old, to make sport and fitness an integral part of their lives.

To achieve this, Activate Uganda brings to Uganda expertise in sport event planning and management, including state-of-the-art software for electronic timing to ensure accurate results and are introducing new, fun and challenging sporting events to Uganda.

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Why choose us?


We are a highly motivated professional team dedicated to promoting sport in Uganda. Our aim with our events is to inspire more Ugandans to actively take up sport as part of their daily lives. Ultimately we would love to see more Ugandan athletes compete internationally.





Alex Matovu

Founder and Managing Director



“Sport is my life. Marathon Running, Trail Running, Ultimate Frisbee and Mountain biking are my key sports. Competing in several international Marathons, in New York, Munich, and Nairobi, inspired me and gave me a good foundation to start organising good sporting events with internationally accepted standards.”

Activate Uganda limited started up as a hobby, organizing Lake Victoria Triathlon from 2006 to 2009. In 2009 we were asked to offer timekeeping services for the Source of the Nile Marathon, which enabled us to grow into a company in order to offer our professional services. The beginning of 2010 saw the start of Activate Uganda Limited and we have been growing ever since with a team of highly trained sport enthusiasts.

The latest international event I participated in was the 50km race Solomon Hammer Trail, May 6th 2016 in Denmark. I finished 21st out of 682; Clocked 6hrs 50min. Salomon Hammer is one of the toughest Trails Races in the world, but super fun!

“Through my own personal experience, it wouldn’t be fair not to share it in Uganda! I look forward to bringing more professionally run sporting events to Uganda.”